Opportunity Information: Apply for SM 22 013

The Center of Excellence on Social Media and Mental Wellbeing Cooperative Agreement (Funding Opportunity Number SM-22-013) is a discretionary federal grant from the U.S. Department of Health and Human Services (HHS), administered through the Substance Abuse and Mental Health Services Administration (SAMHSA). The program is structured as a grant/cooperative agreement focused on health-related work (CFDA 93.243). Its main aim is to stand up a single national Center of Excellence (CoE) that can serve as a centralized resource for the country on how social media affects the mental wellbeing of children and youth.

At the core of the opportunity is the expectation that the Center will develop and share practical information, guidance, and training about both the risks and benefits of social media use among young people. A strong emphasis is placed on understanding and communicating the potential mental health risks that social media platforms may pose, including how platform features, patterns of use, and online experiences might contribute to harm. Just as importantly, the Center is expected to address what can be done about those risks by identifying, translating, and promoting clinical and societal interventions. In practice, that means helping clinicians, families, schools, communities, and other stakeholders better recognize issues linked to social media use and apply evidence-informed strategies to prevent or reduce negative outcomes.

Funding details indicate a single award is anticipated, with an award ceiling of $2,000,000. The opportunity was created on May 18, 2022, with an original application closing date of July 18, 2022. Eligibility is broadly listed as "Others" with clarification referenced in the notice under an additional eligibility information section, which typically signals that SAMHSA may allow a range of applicant types (often including nonprofits, higher education institutions, research or training organizations, and similar entities) as specified in the full announcement.

Overall, this grant is designed to create a national hub that can synthesize emerging knowledge about youth social media use, translate that knowledge into usable guidance and training, and support the broader field in responding to mental health risks tied to social media through interventions at both the clinical level and the wider societal level.

  • The Department of Health and Human Services, Substance Abuse and Mental Health Services Adminis in the health sector is offering a public funding opportunity titled "Center of Excellence on Social Media and Mental Wellbeing Cooperative Agreement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.243.
  • This funding opportunity was created on May 18, 2022.
  • Applicants must submit their applications by Jul 18, 2022. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $2,000,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
Apply for SM 22 013

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Frequently Asked Questions (FAQs)

What is the Center of Excellence on Social Media and Mental Wellbeing Cooperative Agreement?

It is a federal discretionary grant/cooperative agreement opportunity to establish a single national Center of Excellence (CoE) focused on how social media affects the mental wellbeing of children and youth. The Center is intended to act as a centralized, national resource that develops and shares practical information, guidance, and training for the field.

What is the Funding Opportunity Number (FON) for this program?

The Funding Opportunity Number is SM-22-013.

Which federal agency is offering and administering this opportunity?

The opportunity is offered by the U.S. Department of Health and Human Services (HHS) and administered through the Substance Abuse and Mental Health Services Administration (SAMHSA).

Is this a grant or a cooperative agreement?

It is described as a grant/cooperative agreement. That means it is funded as a federal assistance award, with the program framed as a cooperative agreement rather than a standard grant.

What is the CFDA (assistance listing) number associated with this opportunity?

The CFDA number listed is 93.243.

How many awards are expected to be made?

A single award is anticipated, meaning the program expects to fund one national Center of Excellence.

What is the maximum funding amount available?

The award ceiling is $2,000,000.

When was this opportunity created?

The opportunity was created on May 18, 2022.

What was the original application deadline?

The original application closing date was July 18, 2022.

What is the main purpose of the Center of Excellence (CoE)?

The main purpose is to stand up a national hub that can synthesize emerging knowledge about youth social media use and translate that knowledge into practical guidance and training. The Center is meant to help the broader field respond to mental health risks tied to social media by promoting evidence-informed approaches and interventions.

Who is the Center expected to support or serve?

The Center is expected to support a broad set of stakeholders, including clinicians, families, schools, communities, and other groups who need practical, usable information and strategies related to youth social media use and mental wellbeing.

What kinds of topics should the Center cover?

The Center is expected to cover both the risks and benefits of social media use among children and youth. It should address how platform features, patterns of use, and online experiences can contribute to harm, while also providing practical guidance about how to recognize issues and reduce negative outcomes.

Is the focus only on risks, or also on benefits of social media?

Both. The opportunity emphasizes understanding and communicating potential mental health risks, and it also calls for guidance and training about the benefits of social media use among young people.

What does the opportunity say about the causes of potential harm from social media?

It highlights that harm may be connected to platform features, patterns of use, and online experiences, and it expects the Center to help stakeholders better understand and respond to those factors.

What types of deliverables are implied by the opportunity?

The description points to practical information, guidance, and training materials. The Center is expected to develop, translate, and share knowledge in a form that stakeholders can use to recognize issues and apply evidence-informed strategies.

What kinds of interventions should the Center promote?

The Center is expected to identify, translate, and promote clinical and societal interventions that can prevent or reduce negative mental health outcomes associated with social media use among youth.

Does the opportunity require the Center to translate research into practical tools?

Yes. A central theme is synthesizing emerging knowledge and translating it into usable guidance and training that can be applied by clinicians, families, schools, and communities.

What does "national hub" mean in the context of this grant?

It means the program intends to fund one Center of Excellence that serves as a centralized resource for the entire country on youth social media use and mental wellbeing, rather than funding multiple regional or local centers.

Who is eligible to apply?

Eligibility is broadly listed as "Others," with additional clarification referenced in the notice under an "additional eligibility information" section. This typically signals SAMHSA may allow a range of applicant types as specified in the full announcement.

Where can applicants find the detailed eligibility clarification?

The description indicates that eligibility details are provided in the full notice, under an additional eligibility information section.

Is this opportunity intended to address children and youth specifically?

Yes. The Center of Excellence is specifically focused on how social media affects the mental wellbeing of children and youth.

Is this a health-related program?

Yes. The opportunity is described as health-related work and is administered by SAMHSA within HHS.

What is the overall goal of SAMHSA and HHS with this award?

The overall goal is to create a national resource that can help the broader field understand the relationship between social media and youth mental wellbeing, communicate risks and benefits clearly, and support the use of evidence-informed interventions at clinical and societal levels.

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